Aspa Chroneou's profile

SYKOFAGOS | Fig Salami

Rebranding and Packaging Design for Dried Greek Figs products signatured
by Sykofagos. Since 2012, the greek company Sykofagos produces the original Fig Salami based on Fig from Kymi [ Euboea Island ]


FIG SALAMI COLLECTION (6 flavors) | Soft and Delicate.
100% Vegan, made without the use of heat (raw vegan) and using high quality spices (premium figs, pepper, cinnamon and dried fruits or nuts). Ideal for green salads, pasta sauces, stuffed meet dishes, cheese platter, tuna salads or as an accompaniment to tsipouro, wine or whiskey.


THE SYKOFAGOS MYTH
Legend has it that the bird known as golden oriole took its bright yellow colors from the gold of King Solomon’s Mines. From the depths of Africa, it flew away to conquer the world, only to stop on the island of Euboea. 
There, at the shores of Kymi, the little bird discovered a different kind of gold: the rich in flavor, aroma and nutrients fig fruit that thrived by the Aegean Sea; fruit so irresistible that the bird decided to stay and for ever enjoy their taste. 
Thus, the bird acquired the name by which it became known to the Greeks:
SYKOFAGOS. The Fig-Eater.


Credits
Creative Direction: Aspa Chroneou
Storytelling: Yiannis Vasalakis
Client: Sykofagos
©2023
SYKOFAGOS | Fig Salami
Published:

SYKOFAGOS | Fig Salami

Published: